Instagram has solidified its place as a social media powerhouse as it has grown exponentially year over year. People stay on pages for longer periods of time, and ultimately follow pages longer than on other outlets. ![]() User’s brand loyalty is also very strong, as they feel connected to the pages they like and there is a real sense of community on the platform. Facebook is the place where users create, watch, and share various kinds of content, one of which are their favorite businesses. Facebook users view it as the online place to keep in contact with their friends and family, as well as an outlet for relevant news that’s easy to share. There is one key differentiator between Facebook and its social media competitors, though. It is a social media giant, and because of its incredible size, should be part of any business’s social media advertising strategy. User behaviorįacebook reigns supreme with its 1.7B annual users. As always, having a clear and measurable outcome for each ad is a helpful guide for CTA selection. If building your email distribution list, you should employ the ‘sign up’ button. It piques interest and generates clicks to your small business website. If your primary objective is to increase website traffic, the ‘learn more’ CTA is a solid option. Think about which CTA will resonate best with your audience and drive them to take a specific and intentional action. Utilize a handful of these options across all of the platforms for the greatest engagement and conversions. Consumers like seeing information presented in different ways. Incorporating variety into your social media advertising is a wise choice. ![]() Each platform supports the following ad formats: ![]() Supported formatsįirst, let’s start with the similarities. This guide is your ultimate resource for creating your next small business social media campaign. However, knowing the nuances between the three enables you to craft the best ads for your audience on each platform. Advertising on social media is a fantastic resource for small businesses, as the campaigns are extremely customizable and can be relatively cost-efficient.Īdvertising on Facebook, Instagram, and Twitter are the best bets for most small businesses. Understanding how the different platforms work and how to leverage each for small business success is also a part of running a small business. Social media advertising is a prime opportunity for a small business.
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